An aspect of this newsletter is going through my archives and digging up salvageable material. Most of the time this old material is a total mess. Sometimes, though, very rarely, the story is solid. Maybe it needs a little bit of trimming, a little bit of clean up, but is otherwise solid. Sometimes. The problem is that it’s hard to figure out what is crap and what is working until you’re elbow deep in it for an entire week. At that point you have to ask yourself “Am I going to cut my losses or is this all just an investment?”
Keep reading with a 7-day free trial
Subscribe to The Sea Wall to keep reading this post and get 7 days of free access to the full post archives.